REV - LADA: Built by Pride-or by Prisoners? - Report / Infomagazin

Once a symbol of Soviet pride and rugged independence, the LADA is now caught in a battle for its own survival. From the legendary Niva off-roader to the humble Zhiguli sedan, this car was never just transport - it was identity, endurance, and defiance on four wheels. But after Russia‘s invasion of Ukraine, the brand that once conquered icy roads and global hearts is driving into controversy.